I guess the lamentations of female artistes in the entertainment industry with regards to the difficulty they face in the hands of major industry players just to get their talents out were somewhat true after all. In the past, both upcoming and already established female artistes have complained bitterly about being given ultimatums by potential managers to sleep with them before they’re given any form of assistance.
Artiste Manager of dancehall artiste, Shatta Wale has openly said on UTV’s United Showbiz hosted by Nana Ama Mcbrown Bulldog that the only way to make your female artist rise to a dominant level in the industry is by being romantically involved with her.
He iterated, “If you want to manage a female artiste successfully, you have to be in a relationship; an emotional relationship and a sexual relationship with the artiste.”
Bulldog cited a typical example of an Artiste to Manager relationship that has propelled female artistes to greater heights as a result of the romantic chemistry that existed between them. Afro singer Becca and Kiki Benson, he used as a case study.