MTN Ghana is having a tough time with local subscribers falling by 300,000 in the four days, declining to 28.9 million.
Across all its 21 operations, however, service revenue rose 9.6% in the three months to end-September from the same period last year – thanks largely to strong growth in Ghana and Nigeria.
It blamed the limp economy, the implementation of lower out-of-bundle data prices, new data usage rules and unpaid roaming revenue from Cell C for the weak revenue growth in Ghana.
“MTN Ghana continued to benefit from an improving economy. MTN Ghana’s subscriber base declined by 10,3% to 17.3 million, impacted by the internal review of subscriber definitions,” the results stated.
Chief Executive Officer of MTN, Selorm Adadevoh, said that subscriber numbers were no longer a reliable measure of market share in Ghana, particularly in the high churn prepaid market.
He also said that it was not surprising that MTN was doing well in the post-paid market.
According to him, it is compensation for what the customers had lost during the period. subscribers who bought data between December 1 and midnight of December 3, should expect a 100% bonus.
At a press conference at the Headquarters of the telecommunication company, he stated the challenge they encountered was as a result of a decision to stop upfront deductions and introduce tariff increases in relation to the CST.
“We apologise sincerely to our customers on behalf of myself, my team and MTN for the issues that they’ve faced. We’re doing everything we can to ensure that we resolve them, immediately.”
“In view of that anyone who purchased a data bundle between December 1 and midnight tonight [Tuesday] would receive, the same value back, as our of saying “We dey for you”. That process would start by 6 pm today,” Mr Adadevoh said.
The CEO added that customers should see an increase in data volume adding that “customers should get the level of values that they were expecting, by tomorrow morning.”
He revealed that the plan to move away from preset values and introduce flexibility in the purchase of data bundles also accounted for the anomalies experienced by customers.
Mr Adadevoh said stated that the implementation of the CST while introducing the no expiry bundle a commercial product they decided to introduce did not go as planned.
“We thought that it (no expiry bundle) would give our customers a lot more value, that plus the Flexi bundles would mean that we have given them more flexibility.”
“It was really about giving back value to customers but we didn’t get the implementation to reflect that so we’ll correct that tonight,” he added.
Mr Adadevoh stated that issues with using Momo for purchases have also been resolved.
He said that “customers who made purchases and id not receive the data bundle have been refunded, we’ve also looked at the challenges,”